FreshKetch: The Monarch Butterfly

Kin’s Imaginarium

For longer than any of us (or our human-kind) have been around, there has been a cyclical airborne and terrestrial movement of paper thin jewels across these lands. A movement that stretches the already elastic borders of our imagination and had eluded our understanding for centuries until recently. These sleight lepidopterans travel thousands of miles in order to live out …

Mulled Cider & Sasquatch

Kin’s Imaginarium

Mike Kin, Aqua ViTea’s Art Director, creates the distinctive artwork on all our bottles, growlers, taps, gear, signage, website and social media. For nearly a decade, Spicy Mike’s creations have defined our Kombucha brand and company culture. As Aqua ViTea’s first employee, Mike has worn many hats over the years, including as head brewer. With the return of our fan-favorite …

Ruminating on the cover of Abbey Road

Kin’s Imaginarium

In the realm of iconic album covers, the Beatles’ Abbey Road rates up there with only a few others —Pink Floyd’s Dark Side of the Moon, Michael Jackson’s Thriller, The Rolling Stones’ Sticky Fingers, Beastie Boys’ License to Ill, Bruce Springsteen’s Born in the USA, The Clash’s London Calling, Velvet Underground Velvet Underground and Nico, Bob Dylan’s The Freewheelin’ Bob Dylan, Miles Davis’ Bitches Brew, Bob Marley and the Wailers’ Catch …

The 10% Myth

The 10% Myth:
Give your thoughts some wiggle room.

Kin’s Imaginarium

While growing up, the idea that we as humans only use 10% of our brain was popular and for me, comforting. I imagined it akin to large tracts of wilderness, a space both in time and place where thoughts had room to expand and contract. They could wander without purpose until they found somewhere comfortable to settle in, or some …

FreshKetch – Peeper

Kin’s Imaginarium

I’m easily excitable. I get fired up at the drop of a hat about a myriad of things; from music to cloudscapes, epic wraparound porches to matchbook art, funky animal adaptations to a perfectly turned phrase. If it’s fantastic, spirited, strange, genuine or just cool I’m all in. What’s more, if someone else is fired up about it too, my …